Bracketology is simply a way of parsing something into a discrete match-up, in this case, our favorite whisk[e]ys.

Step 1: Nominate your favorite whisk[e]y.

Follow Whiskey Lore Stories on Instagram, or Whiskey Lore on Twitter and YouTube and between December 9-20th, nominate your favorite whiskey under each category. The most popular will be seated in this year's 2023 Bracketology whisk[e]y competition.

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Step 2: Vote daily for your favorites.

Starting December 26th, watch daily for Instagram stories, YouTube polls, and Tweets where you can vote for your favorites between 2 competitors. Just like March Madness in basketball, we'll have regions. Two American regions take on two World regions first, then the best of each region will face off, until we reach the #1 whiskey in the world, by your votes.

Step 3: Play Along by Downloading the Bracket!

Whiskey Lore Bracketology Brackets (Download PDF)